If you know how you want to use Email Marketing give us a call on 01527 571730 or email helpdesk@ns-mailer.co.uk and we will give you a free demo account.
If you don't know where to start, browse our site for information or get in touch with us to discuss.
When
choosing what form of email marketing you want to employ it is important
to remember that no one type is better than the other - they simply have
different purposes, and it is important to have that purpose in mind and
not confuse the message.
Traditional Email Marketing (Direct Marketing) focuses on acquisition, whereas Newsletter Marketing focusses on retention.
Most companies "drop-the-ball" when it comes to communicating with their existing customers making Newsletter Campaigns the best kept marketing secret on the Internet.
Newsletters are about building long term relationships with your customers, making them more likely at some point in the future to take a desired action - e.g. buy again!
Newsletter Marketing therefore achieves the following goals - increased Customer Retention, improved Customer Relationships and more Desirable Actions.
Using Newsletter Marketing you can turn a one-time visitor to your site into a client for life, overall increasing the lifetime value of your customers to you. The more relevant contact you have with your customers, the more likely it becomes that they will return to use your services rather than that of your competitors.
Every business is bound to have periods of minimal contact with customers, this is the danger zone where you can easily become forgotten. Regular Newsletters are the perfect way to remind customers that you are still there - even if they don't read it all, as long as they feel it was aimed at them they will continue to subscribe and will have been reminded of you and your services.
Even a short, punchy one-pager can do wonders and spark a customer's memory, putting you back in the picture. When a customer has nothing to turn to your competitor has a greater chance of replacing you.
When you begin your Newsletter Campaign you will have the opportunity to re-establish your relationship in the mind of the customer and for as long as you continue contact with them your relationship will continue.
Newsletters focus on building trust and loyalty, looking for the long term benefits, offering value. The ultimate aim for your relationship is to win your customer's trust and once you are there - sustain it.
The opportunity is there for you to grow your relationship with your clients by sharing some of your knowledge and win over prospects by showing them you have the answers to their problems - you are the experts, after all. There is then the added social benefit that recipients can forward relevant Newsletters to friends and colleagues - highly potential customers. You then create a specialised Social Network around your business allowing clients to easily interact with you and for you to promote dialogue with your clients.
Your Newsletters should of course include calls to action, but the primary goal should always be to strengthen the relationship between the customer and the business - enhancing reputation and increasing lead generation.
Most companies are passive rather than pro-active when it comes to repeat business - it is not just a matter of doing a good job the first time around to get repeat business, you have to stay in the mind of your customers. This is why big household names still advertise on television and in magazines and your banker may send you a Birthday card even though they already have your business.
By sending regular, relevant Newsletters to your customers, every time they think of buying a product or service that you offer, your details are at arms length and this creates immediate action. It also works by increasing referrals and word of mouth business as you become the first name that the customer thinks of in your area of business.
The aim of your Newsletter is to build long term impact and influence that induce more desired actions over time. Always put your customers' needs before your own and the results will take care of themselves.
