If you know how you want to use Email Marketing give us a call on 01527 571730 or email helpdesk@ns-mailer.co.uk and we will give you a free demo account.
If you don't know where to start, browse our site for information or get in touch with us to discuss.
Regardless
of what business you are in, success and profitability start with driving
interest in your products and services. The Internet is the fastest growing
marketing medium today; your prospects spend much more time online than
any other media.
Studies have shown that email has become the most popular application on the Internet and as such is the preferred primary means of business communication for many.
Email Marketing has established itself as an effective Direct Marketing technique, enabling you to engage directly with your audience, whether that be prospects, leads, end users or existing customers.
Choose to pro-actively communicate with your existing prospects and customers instead of passively waiting for them to contact you and you will get more from your existing Resource through Targeted Campaigns, leading to more Customer Acquisition - all which can be managed and refined through extensive Reporting.
When compared with other methods of Direct Marketing, the cost per acquisition of Email Marketing is significantly lower.
In reality, most visitors to your site won't convert into sales on their first visit, regardless of how good your product or service is. The majority of people simply aren't ready for the commitment of a purchase at that point. If someone leaves your site without taking any action there can be as much as a 90% chance that you have lost that sale for good.
By providing a secondary or 'safety valve' call to action, such as registering an email address to learn more or receive special offers you will see an increase the amount of action taken on your site. Capturing an email address of a visitor to your site gives you a 'Plan B' and allows you to follow up with someone after they have left.
Even if you don't get an immediate conversion on your site, by grabbing their email address you can have a second chance - offering benefits of registration or sign-ups gets you valuable opt-in data. You can of course buy in data for your campaigns, but using in house lists can see response rates of 5-15%, which is much higher than standard online advertising or direct mail.
Every effective sales process requires an element of repetition - the average consumer needs to see or hear your message about 7 times before they're ready to make a commitment. Using Email Marketing you can increase the amount of 'touches' you get in a period of time, therefore speeding up the process.
According to surveys, customers and prospects would rather hear from you by email than any other way. Email Marketing is the most effective way to increase your visibility and ultimately drive sales.
If you run a traditional offline business, getting the email addresses of your customers in your area can be a great way to drive more foot traffic through the door. You can generate name recognition and stay in front of your customers regularly. You can use special offers, coupons, announcements or send them anything else that will hold value for them.
Being fast, inexpensive and quite easy to use, Email Marketing is swift and flexible in achieving your required results. Using NS-Mailer you can deliver the right content to the right prospect at the right time in the selling cycle and continuously get high response rates from quality prospects.
You have a great opportunity to up-sell and cross-sell your products and services, which can easily add an extra 30% to your average order value. We take care of the heavy lifting, allowing you to do what you do best - promote your own business, product or service.
Using highly targeted Email Marketing is far cheaper than mass market communication such as traditional advertising methods. Geographic targeting can prove a cheaper way of testing a market than a costly personal sales visit, after all email has a global reach where borders are no obstacle.
NS-Mailer enables you to plan campaigns more effectively and tailor messages to individual customers. By personalising and greeting every person you target you can create a bond with a prospect increasing conversion rates.
With Email Marketing you can talk directly to, identify, isolate and communicate with well defined target markets - this flexible targeting means you can test new markets, trial new products or customers, reward existing customers, collect information for future campaigns or segment a customer base getting you higher conversion and success rates.
Email Marketing takes less money, time and resource than more traditional marketing vehicles - it is quick to create and send giving you an effective campaign deployed in a cost effective and speedy marketing channel for pennies rather than pounds. Costs incurred in designing, executing, testing, sending and receiving responses is up to 78% cheaper for a run of 5,000 over a paper-based direct mail version.
The Ad Effectiveness Survey commissioned by Forbes Media (2009) revealed Email Marketing to be considered the second most effective tool for generating conversions, just behind SEO. Research conducted by the Direct Marketing Association in 2009 stated that Email Marketing generated an ROI of £43.77 for every £1 spent (outperforming all other Direct Marketing channels examined); and that 7 out of 10 UK marketers surveyed (2009) expect expenditure on Email Marketing to increase over the next 12 months.
Email is constantly rated as the most used application on the Internet. With the opportunity for automated, trigger based campaigns you can open the door to round the clock marketing with no extra burden on resources. Schedule your campaigns to arrive on the best day of the week or month to gain maximum response - the majority of which will come on the day of send. Compare this with Direct Mail (SnailMail) which can take weeks to see a response as it is much more cumbersome to reply.
For maximum effectiveness Email Marketing should be used as part of an overall strategy, with sales supported through other channels such as follow up Call Campaigns or SMS Marketing.
The ease of management and extensive reporting you get through NS-Mailer gives you greater control and accountability making it easier to forecast for future campaigns.
With campaigns deployed at the click of a button you get fully measurable and trackable results that you can view in real time. This highly actionable data lets you see which combination of timing, list, message and special offer generates the best response allowing you to refine your approach accordingly.
Percentage opened, bounces, unsubscribes and click-through-rate are just some of the statistics that, when acted upon can mean greater success in future campaigns.
